Our Story
It’s
THE KNIT
At Woolloomooloo, we’re a small Australian
company with a big obsession: Merino
wool. But here’s the kicker: we don’t just
use wool; we KNIT it.
Knitting is our
Magic ingredient
It’s what sets us apart from boiled wool shoes that are dense, heavy, and less durable. It’s why we spend more to produce our shoes than other wool shoe brands—because knitting creates shoes that are softer, stretchier, and better in every way. It’s not cheap.
It’s not easy. But it’s absolutely worth it.
It all starts
with merino
Merino wool is no ordinary wool. It’s renewable, sustainable,
biodegradable, and softer than you ever thought possible. Grown
on the backs of Australian sheep and harvested with care, it’s the
secret to the most comfortable footwear in the world.
FINER THAN
FINER THAN
Merino wool fibers are so fine, they’re softer than regular wool. Our digital knitting process preserves this softness, making Woolloomooloo shoes even gentler against your skin.
Wool Knows
No Season
Thanks to its natural crimp, Merino wool traps heat when it’s cold and releases moisture when it’s warm, keeping your feet cozy in winter and cool in summer.
Sustainability
at Its Core
Growing on sheep like hair on your head, Merino wool is one of the world’s most sustainable fibers. It’s renewable, biodegradable, and requires less frequent washing, saving water and energy.
We’re proud to source our wool through The Woolmark Company, ensuring the highest
quality fibers and the health and happiness of our sheep.
Comfort Without Compromise
No shortcuts. No compromises. Just the best shoes Merino wool can make, thanks to the KNIT.